Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/37941
Title: O comportamento do consumidor em lojas de varejo: uma investigação de valores com base na teoria da cadeia de meios e fins nas cidades de Uberlândia e Uberaba
Other Titles: Consumer behavior in retail stores: values investigation of customers from Uberlândia and Uberaba based on the means end chain theory
El comportamiento de los consumidores en las tiendas: una investigación de valores basados en la teoría de la cadena de fines y medios en las ciudades de Uberlândia y Uberaba
Keywords: Cadeia de meios e fins
Consumidor local - Valores
Laddering
Means-end-chain
Local consume - Values
Issue Date: 2012
Publisher: UNIFACS - Universidade Salvador
Citation: MELO, D. de C. et al. O comportamento do consumidor em lojas de varejo: uma investigação de valores com base na teoria da cadeia de meios e fins nas cidades de Uberlândia e Uberaba. Revista Gestão e Planejamento, Salvador, v. 13, n. 2, p. 315-334, maio/ago. 2012.
Abstract: This paper aims to identify the determining values on retail shops choosing in the cities of Uberlândia e Uberaba, Minas Gerais, and also, highlights witch attributes/ consequences lead to these values based on the local consumer perception. They had been used topics of the Means-end-chain Theory, associated with the laddering technique that allows accomplishing interviews in supermarkets of these two cities. Both the literature as in the empirical research had disclosed values like: comfort, security, personal and familiar well being, accomplishment, time and money to spend with other things that are reached by consequences linked with the attributes: cleanness and organization, attendance, product variety, price, localization and parking.
URI: http://repositorio.ufla.br/jspui/handle/1/37941
Appears in Collections:DAE - Artigos publicados em periódicos



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