Please use this identifier to cite or link to this item:
http://repositorio.ufla.br/jspui/handle/1/37941
Title: | O comportamento do consumidor em lojas de varejo: uma investigação de valores com base na teoria da cadeia de meios e fins nas cidades de Uberlândia e Uberaba |
Other Titles: | Consumer behavior in retail stores: values investigation of customers from Uberlândia and Uberaba based on the means end chain theory El comportamiento de los consumidores en las tiendas: una investigación de valores basados en la teoría de la cadena de fines y medios en las ciudades de Uberlândia y Uberaba |
Keywords: | Cadeia de meios e fins Consumidor local - Valores Laddering Means-end-chain Local consume - Values |
Issue Date: | 2012 |
Publisher: | UNIFACS - Universidade Salvador |
Citation: | MELO, D. de C. et al. O comportamento do consumidor em lojas de varejo: uma investigação de valores com base na teoria da cadeia de meios e fins nas cidades de Uberlândia e Uberaba. Revista Gestão e Planejamento, Salvador, v. 13, n. 2, p. 315-334, maio/ago. 2012. |
Abstract: | This paper aims to identify the determining values on retail shops choosing in the cities of Uberlândia e Uberaba, Minas Gerais, and also, highlights witch attributes/ consequences lead to these values based on the local consumer perception. They had been used topics of the Means-end-chain Theory, associated with the laddering technique that allows accomplishing interviews in supermarkets of these two cities. Both the literature as in the empirical research had disclosed values like: comfort, security, personal and familiar well being, accomplishment, time and money to spend with other things that are reached by consequences linked with the attributes: cleanness and organization, attendance, product variety, price, localization and parking. |
URI: | http://repositorio.ufla.br/jspui/handle/1/37941 |
Appears in Collections: | DAE - Artigos publicados em periódicos |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
ARTIGO_O comportamento do consumidor em lojas de varejo uma investigação de valores com base na teoria da cadeia de meios e fins nas cidades de Uberlândia e Uberaba.pdf | 378,71 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License