Práticas de gestão da produção do produto Escola de Samba: o show turístico do carnaval carioca

Abstract

As inschools of samba, companies have sought, in their management systems, to find a formula to produce a product to delight and satisfy customers. As a result, based on reflections arising from the realization of a research project funded by the Minas Gerais Research Funding Foundation, FAPEMIG, this paper was prepared with the following objective: to know the management practices applied in the development of the Schoolof Samba product, from the Rio de Janeiro special group. Specifically, identify the management practices used in the design and definition of the product; in the activities definition, schedule and resources needed to carry out the project; in the management that maintains communication and the information flow continuously between those involved and check for alignment, integration in decisions and trust. In order to carry out the research project, qualitative research with an exploratory purpose was used, in relation to methodological aspects. The data collection instrument used was the interview script. The analyzes followed the assumptions of content analysis. The results revealed the management practices applied in the development of the School of Samba product, “Desfile”, of the Rio de Janeiro special group, permeating between the four pillar areas of Administration, marketing, production, people management and finance, with a communication, information flow and knowledge exchange taking place continuously, in an informal way through social networks. Therefore, it can be said that there are indications of alignment, integration in decisions and trust.