Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/48492
Title: Ludificação do Território Estrada Real em Produto Turístico
Other Titles: Ludification of the Royal Road Touristic Product
Keywords: Mercado de bens simbólicos
Turismo
Ludificação
Formato organizacional
Symbolic market
Tourism
Ludification
Organizational designer
Issue Date: Aug-2020
Publisher: Centro Unversitário Santo Agostinho
Citation: MENDONÇA, M. C. A. et al. Ludificação do Território Estrada Real em Produto Turístico. Revista FSA, Teresina, v. 17, n. 8, p. 03-19, ago. 2020. DOI: http://dx.doi.org/10.12819/2020.17.8.1.
Abstract: In Brazil, the Royal Road is "gold" when it comes to tourist destination, once it is the natural, cultural and historic cradle of Brazilian colonization. Therefore, this paper presents the agents, their initiatives, connections, besides the results achieved with regard to new uses and appropriations resulting from the Royal Road transformation process. From a methodological point of view, the research has qualitative nature, using both the "Snowball" the "Content Analysis" scientific methods. The results and analysis showed that the agents directly involved in the Royal Road Ludification process, implement initiatives that have generated new uses and appropriations, products and/or goods to the symbolic market due to their organizational format connections. The tourist route "Royal Road has become a place of imaginary and bucolic experience, as well as a tourist destination of national and international reference.
URI: http://repositorio.ufla.br/jspui/handle/1/48492
Appears in Collections:DAE - Artigos publicados em periódicos

Files in This Item:
File Description SizeFormat 
ARTIGO_Ludificação do Território Estrada Real em Produto Turístico.pdf185,65 kBAdobe PDFView/Open


This item is licensed under a Creative Commons License Creative Commons