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Title: | Ludificação do Território Estrada Real em Produto Turístico |
Other Titles: | Ludification of the Royal Road Touristic Product |
Keywords: | Mercado de bens simbólicos Turismo Ludificação Formato organizacional Symbolic market Tourism Ludification Organizational designer |
Issue Date: | Aug-2020 |
Publisher: | Centro Unversitário Santo Agostinho |
Citation: | MENDONÇA, M. C. A. et al. Ludificação do Território Estrada Real em Produto Turístico. Revista FSA, Teresina, v. 17, n. 8, p. 03-19, ago. 2020. DOI: http://dx.doi.org/10.12819/2020.17.8.1. |
Abstract: | In Brazil, the Royal Road is "gold" when it comes to tourist destination, once it is the natural, cultural and historic cradle of Brazilian colonization. Therefore, this paper presents the agents, their initiatives, connections, besides the results achieved with regard to new uses and appropriations resulting from the Royal Road transformation process. From a methodological point of view, the research has qualitative nature, using both the "Snowball" the "Content Analysis" scientific methods. The results and analysis showed that the agents directly involved in the Royal Road Ludification process, implement initiatives that have generated new uses and appropriations, products and/or goods to the symbolic market due to their organizational format connections. The tourist route "Royal Road has become a place of imaginary and bucolic experience, as well as a tourist destination of national and international reference. |
URI: | http://repositorio.ufla.br/jspui/handle/1/48492 |
Appears in Collections: | DAE - Artigos publicados em periódicos |
Files in This Item:
File | Description | Size | Format | |
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ARTIGO_Ludificação do Território Estrada Real em Produto Turístico.pdf | 185,65 kB | Adobe PDF | View/Open |
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