Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/48362
Title: Gêneros discursivos publicitários e verbivocovisualidade: sinalizações para a leitura de textos não verbais
Other Titles: Advertising discoursive genres and verbal-vocal-visuality: signals for a reading of non-verbal texts
Keywords: Círculo de Bakhtin
Gêneros do discurso
Verbivocovisualidade
Bakhtin circle
Discoursive genres
Verbal-vocal-visuality
Issue Date: Jan-2020
Publisher: Universidade Estadual do Sudoeste da Bahia
Citation: NASCIMENTO, N. R. S. do; OLIVEIRA, L. de; VILLARTA-NEDER, M. A. Gêneros discursivos publicitários e verbivocovisualidade: sinalizações para a leitura de textos não verbais. Fólio - Revista de Letras, Vitória da Conquista, v. 11, n. 2, p. 605-627, jul./dez. 2020. DOI: 10.22481/folio.v11i2.5523.
Abstract: The main goal of this paper is analyzing the constitution of verbal-vocal-visual signs that compose two advertising pieces in dialogue: a work called Onslaught, published by Dove and the piece called Dove Onslaught(er), from the Greenpeace organization. By using a theoretical stream formed, mainly, by the Circle of Bakhtin discussions about the concept of discoursive genres, dialoging and utterance, it intends to consider possibilities of meaning production through the observation of the dialogue between verbal-vocal-visual signs which take part of the advertising discourse and explain about contributions of this analysis for the reading of non-verbal utterances.
URI: https://doi.org/10.22481/folio.v11i2.5523
http://repositorio.ufla.br/jspui/handle/1/48362
Appears in Collections:DCH - Artigos publicados em periódicos
DED - Artigos publicados em periódicos
DEL - Artigos publicados em periódicos

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