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Title: | Gêneros discursivos publicitários e verbivocovisualidade: sinalizações para a leitura de textos não verbais |
Other Titles: | Advertising discoursive genres and verbal-vocal-visuality: signals for a reading of non-verbal texts |
Keywords: | Círculo de Bakhtin Gêneros do discurso Verbivocovisualidade Bakhtin circle Discoursive genres Verbal-vocal-visuality |
Issue Date: | Jan-2020 |
Publisher: | Universidade Estadual do Sudoeste da Bahia |
Citation: | NASCIMENTO, N. R. S. do; OLIVEIRA, L. de; VILLARTA-NEDER, M. A. Gêneros discursivos publicitários e verbivocovisualidade: sinalizações para a leitura de textos não verbais. Fólio - Revista de Letras, Vitória da Conquista, v. 11, n. 2, p. 605-627, jul./dez. 2020. DOI: 10.22481/folio.v11i2.5523. |
Abstract: | The main goal of this paper is analyzing the constitution of verbal-vocal-visual signs that compose two advertising pieces in dialogue: a work called Onslaught, published by Dove and the piece called Dove Onslaught(er), from the Greenpeace organization. By using a theoretical stream formed, mainly, by the Circle of Bakhtin discussions about the concept of discoursive genres, dialoging and utterance, it intends to consider possibilities of meaning production through the observation of the dialogue between verbal-vocal-visual signs which take part of the advertising discourse and explain about contributions of this analysis for the reading of non-verbal utterances. |
URI: | https://doi.org/10.22481/folio.v11i2.5523 http://repositorio.ufla.br/jspui/handle/1/48362 |
Appears in Collections: | DCH - Artigos publicados em periódicos DED - Artigos publicados em periódicos DEL - Artigos publicados em periódicos |
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