Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/48244
Title: Atributos, valores e comportamento de consumo de café tradicional no Brasil
Other Titles: Attributes, values and traditional coffee consumption behavior in Brazil
Keywords: Teoria Meios-fim
Laddering percepção
Consumidores
Theory half-ends
Laddering perception
Consumers
Issue Date: Dec-2020
Publisher: Universidad del Zulia
Citation: FERREIRA, J. B.; BASSOTTO, L. C.; CASTRO JUNIOR, L. G. Atributos, valores e comportamento de consumo de café tradicional no Brasil. Espacio Abierto, Maracaibo, v. 29, n. 4, p. 294-313, oct./dic. 2020.
Abstract: This article aims to detect the attributes, consequences and individual values of participants in relation to traditional coffee consumption in Brazil. Qualitative research using Soft Laddering techniques through 30 interviews. The results showed that personal values are respectively: pleasure, culture, union, quality of life, self-realization and regional identity, being the attributes: price, brand, color of the drink, offer and region where it was produced, the basis to achieve these. personal values. Meeting the interests of coffee consumers is no easy task. While seeking quality, the initial attribute of leads is price.
URI: http://repositorio.ufla.br/jspui/handle/1/48244
Appears in Collections:DAE - Artigos publicados em periódicos
DGA - Artigos publicados em periódicos

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