Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/46308
Title: Visual expectation of craft beers in different glass shapes
Keywords: Craft beers
Expectations of consumers
Beer glasses
Descriptive and multivariate statistics
Cervejas artesanais - Consumo
Expectativas dos consumidores
Copos de cerveja - Impacto visual
Estatísticas descritivas e multivariadas
Issue Date: Oct-2020
Publisher: Wiley Periodicals
Citation: RIBEIRO, M. N. et al. Visual expectation of craft beers in different glass shapes. Journal of Sensory Studies, [S. I.], v. 36, n. 1, p. e12618, Feb. 2021. DOI: https://doi.org/10.1111/joss.12618.
Abstract: The objective of this work was to evaluate the expectations of consumers and specialists of craft beers regarding the visual impact of different styles of craft beer served in different beer glasses. An online survey was designed to determine the effect of different shaped glasses on consumer expectations of craft beer. A total of 252 answers from craft beer consumers and 19 responses from beer experts were collected. Respondents were asked about their impressions and expectations regarding five craft beers of different colors, served in seven beer glasses. The responses were summarized and analyzed using descriptive and multivariate statistics. The data revealed that the color of craft beers influenced the expectations of consumers and experts, so that craft beer with similar colors was associated with the same glass shape. It was concluded that the beer glass shape could directly influence the consumer expectancy on craft beers.
URI: https://doi.org/10.1111/joss.12618
http://repositorio.ufla.br/jspui/handle/1/46308
Appears in Collections:DAE - Artigos publicados em periódicos
DCA - Artigos publicados em periódicos

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.