Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/39076
Title: Análise de segmentos da cadeia produtiva de flores e plantas ornamentais
Other Titles: Segments analysis of the flower and ornametal plant production chain
Authors: Paiva, Patrícia Duarte de Oliveira
Reis, Michele Valquíria
Landgraf, Paulo Roberto Corrêa
Guimarães, Paulo Henrique Sales
Keywords: Mercado de flores
Mercado de plantas ornamentais
Agronegócio
Floricultura
Flower market
Ornamental plant market
Agribusiness
Floriculture
Issue Date: 27-Feb-2020
Publisher: Universidade Federal de Lavras
Citation: SANT’ANA, G. S. Análise de segmentos da cadeia produtiva de flores e plantas ornamentais. 2020. 64 p. Dissertação (Mestrado em Agronomia/Fitotecnia)–Universidade Federal de Lavras, Lavras, 2019
Abstract: Due to the impact of the ornamental plants and flowers sector on the Brazilian agribusiness, studies on the situation of its various branches may help to understand and create new policies and actions that support and encourage its development. The objective was to analyze the situation of some branches of the ornamental flowers and plants productive chain. To such, three questionnaires were elaborate and directed to the producer, retailer and consumers’ profiles of ornamental flowers and plants. Through the social media, technological fairs on the field and direct approaches, the questionnaires were applied and the results were subsequently analyzed through an analysis of the qualitative variables using the Chi-square test. The producers’ profile was identified as being mostly a family-run business. Spring has become a new date related to peak production, according to the producers. The number of flower shops and Garden Centers increased and started to offer a wider variety of products and services. The commercialization is still mostly made in physical stores, despite the technology associated with the online products sale. Furthermore, the consumer’s profile is focused on women who live in big cities, consuming on average R$ 100,00 to R$ 200,00 over a year.
URI: http://repositorio.ufla.br/jspui/handle/1/39076
Appears in Collections:Agronomia/Fitotecnia - Mestrado (Dissertações)

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