Environmental perception as a tool to predict pro-environmental actions

Abstract

Environmental perception may have different levels of complexity, which have been related to the meaningfulness of pro-environmental actions. Environmental perceptions can be captured using different approaches, with particular emphasis in this work on drawings about environment and intensity rulers. This method can be applied to e.g. students and farmers in order to understand their stage of environmental awareness, as well as to predict the category of their possible pro-environmental actions. Teaching routines can be traced from these outcomes to improve the efficacy of pro-environmental actions in the short, medium and/or long term. The method is concisely described in this work and has been applied in a collection of case studies reported by us elsewhere, in order to capture the environmental perception as a tool to predict the meaningfulness of pro-environmental actions.