Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/29641
Title: Social class and consumption: reflections and research agenda on brazilian middle class
Keywords: Social classes
Middle class
Consumer society
Classes sociais
Classe média
Sociedade de consumo
Issue Date: 2016
Publisher: Revista Espacios
Citation: COSTA FILHO, C. G. da et al. Social class and consumption: reflections and research agenda on brazilian middle class. Espacios, Caracas, v. 37, n. 1, p. 1-16. 2016.
Abstract: The rapid growth in economic and political terms of emerging countries built a new consumption class estimated at 1.2 billion people, it is the middle class. However, there are few studies focusing on the status consumption adhering to the reality of developing countries, among them Brazil. In this context, this theoretical essay aimed to do a literature review about the concept of social class and the impact of social class on the consumption behavior and also propose a theoretical framework and a research agenda for a more complete study of the Brazilian middle class on the marketing view.
URI: http://www.revistaespacios.com/a16v37n01/16370117.html
http://repositorio.ufla.br/jspui/handle/1/29641
Appears in Collections:DAE - Artigos publicados em periódicos

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