Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/13262
Title: “Cabelo meu! Se você não fosse meu, eu não seria tão eu": identidade racial a partir da valorização do cabelo afro em salões étnicos
Other Titles: “My hair, if it were not mine I would not be so myself”: racial identity from the appreciation of afro hair in ethnic salons
Authors: Mafra, Flávia Luciana Naves
Capelle, Mônica Carvalho Alves
Rosa, Alexandre Reis
Keywords: Colonialidade
Estética negra
Identidade negra
Salões étnicos
Empreendedorismo
Coloniality
Black aesthetics
Black identity
Ethnic salons
Entrepreneurship
Issue Date: 19-Jun-2017
Publisher: Universidade Federal de Lavras
Citation: REZENDE, A. F. “Cabelo meu! Se você não fosse meu, eu não seria tão eu": identidade racial a partir da valorização do cabelo afro em salões étnicos. 2017. 110 p. Dissertação (Mestrado em Administração)-Universidade Federal de Lavras, Lavras, 2017.
Abstract: Five black entrepreneurs own ventures aimed at a very specific audience that has denied its aesthetic and traits phenotypes for many years. These spaces, named ethical salons, are intended to treat black men and women‟s frizzled and/or curly hair. In this context, we ask: how do black entrepreneurs and entrepreneurs face a coloniality logic in social relations, through the creation of businesses that take into account black valorization and racial identity? This research sought to understand how entrepreneurs and black entrepreneurs resist the logic of subalternity and contribute to the construction of racial identity from their business in the specialized beauty salon sector. Narratives were gathered from field research, through interviews that, after synthesis and analysis, allowed for the delineation of seven analysis categories. The applied data analysis was the Narrative Analysis, in which the narrative is understood as a way of transferring narrator experiences to the listeners. What was perceived is that there are circular relations regarding the question of resistance to coloniality, which are repeated and need to be constantly faced. Having an eminently Afro business does not protect its owners and customers from biased and racist practices and actions. However, in the quest for survival, blacks have always found ways to resist, ever since slavery. In the context of this study, the most intense form of resistance is consolidated by the creation of an enterprise that, when assuming itself as ethnic or, in other words, directed towards a socially excluded group, already plays a crucial role within the black community.
URI: http://repositorio.ufla.br/jspui/handle/1/13262
Appears in Collections:Administração - Mestrado (Dissertação)



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