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http://repositorio.ufla.br/jspui/handle/1/12200| Title: | Inovação organizacional e inovação de modelo de negócios: um estudo comparativo |
| Other Titles: | Innovación organizacional e innovación del modelo de negocio: un estudio comparativo Organizational innovation and business model innovation: a comparative study |
| Keywords: | Modelo de negócio – Inovação Desenvolvimento organizacional Business model – Innovation Organizational change Monsanto |
| Issue Date: | 2011 |
| Publisher: | Asociación para el Desarrollo de la Ciencia y la Tecnología |
| Citation: | FIGUEIRA, M. et al. Inovação organizacional e inovação de modelo de negócios: um estudo comparativo. Revista Espacios, Caracas, v. 32, n. 3, p. 10-12, 2011. Paginado com base em informações do site da revista. |
| Abstract: | A comparative study between two innovations: Google's search and advertising engine and Monsanto's transgenic seed, in which data were analyzed through the content analysis technique, showed that both companies innovated their business models. Google innovated through the technology which allowed the offering of better search results as well as by-products such as AdWords which allowed value appropriation, and Monsanto innovated by offering unprecedented value, by evolutions in its core capabilities and by creating an innovative revenue model. |
| URI: | http://www.revistaespacios.com/a11v32n03/11320341.html http://repositorio.ufla.br/jspui/handle/1/12200 |
| Appears in Collections: | DCC - Artigos publicados em periódicos |
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