Importância da mídia na construção de um candidato.

Abstract

Characterized as a mass-media vehicle, television enables an emitting source to reach millions of viewers at the same time. This characteristic, combined with the fact that it simultaneously transmits sound and image - a capital fact that differentiates it from the radio - makes it a powerful instrument in electoral campaigns, to the point of being able to affirm that they are decisive instruments of these campaigns. The Internet can be characterized as a series of computers in a network, forming a virtual environment where several contents are shared without necessarily controlling or censorship, since all users that are connected can disseminate information. This paper aims to verify the effect of the mass media, namely television and the internet on the political process, especially on the electoral campaigns of 2018, as well as on the results expressed by them. The analysis of the electoral campaigns in Brazil requires that the productive combination of these same campaigns with the television and not with any means of mass communication be evidenced. Nevertheless, one must also think about the effect of another highly relevant media phenomenon, namely the Internet. It aims to identify the effects of television and the internet on the configuration of election campaigns and on the choice of candidates made by voters. The purpose of this document is to analyze the performance of the accounts of the main candidates for the position of governor of the states of Minas Gerais, São Paulo, Rio de Janeiro, Bahia and Alagoas. "Production of radio, television programs" and "Content Drives" in the electoral contest of the year 2018. In addition, the analysis of the expenses with the production of television and internet material, will also be performed analysis of some elements in the final speech of participation of the candidate to the government of Minas Gerais Romeu Zema in the last debate of Rede Globo prior to the first round. Some notes have been made regarding the content of some messages transmitted in social networks and media.