Considerações sobre o uso do método etnográfico para a compreensão da cultura organizacional

Abstract

This paper discusses some applications and limitations of the use of ethnographic methods as a way of understanding and study of organizational culture. Search this topic shows to be relevant because the study of ethnographic method - aims at the understanding of organizational culture - can provide important clues to understanding and identifying processes that form the institutions. Much of the literature is concerned with investigating specific industries and processes in different organizations. However, the ethnographic method is only referenced in the topics of methodology and/or results, however not, have suggestions for innovative ways of application and there is little debate about its limitations. It is emphasized that as we get more dense reports of problems faced by researchers during the process and the solutions proposed to solve them, and discovered new paths can be used by researchers in future research, enabling a deeper ethnography - with the construction dense descriptions - and historical difficulties and construction of new perspectives on their problems, for more effective and consistent with the organizational reality interventions. This information is essential for the development of management policies that aim the process of deploying attentive to the demands of the institutions organizational change.