Trajetórias tecnológicas na coleta de leite: o caso CAARG

Abstract

Competitivity and innovation are words that walk together in economic environment. In this end of century, economic dinamics builds an particular competitive environment, in which the acquisition of competitive advantage is based on permanent innovation capacity and obtainment of temporary profit that result from the innovation. The analysis of the firm must focus on their specific competences and accumulated knowledge through its history. The evolucionist theory is an important tool to comprehend the mechanisms related to innovation that act as a motive power to the development of the firms. The analysis in this paper was developed through case study methodology, focusing a co-operative of dairy sector in Brazil, that has come through several structural changes in the process of milk collect, shifting from the traditional brass collect for in bulk tank collect.