Use este identificador para citar ou linkar para este item: http://repositorio.ufla.br/jspui/handle/1/57791
Título: Factors associated with consumer perception and conduct toward certified beef from Brazil
Palavras-chave: Food safety
Meat - Market potential
Meat products
Meat quality attributes
Traceability
Carne bovina - Consumo
Carne - Certificação
Segurança alimentar
Produtos de carne
Carne - Qualidade
Carne - Potencial de mercado
Data do documento: Mai-2020
Editor: Institute of Food Technologists
Citação: BRUNORO, J. R. P. et al. Factors associated with consumer perception and conduct toward certified beef from Brazil. Journal of Food Science, [S. I.], v. 85, n. 5, p. 1542-1547, May 2020.
Resumo: The aims of this study were to establish a relationship between consumers’ socioeconomic aspects, key meat attributes, and consumer perception and conduct toward traced beef in Brazil. The authors applied a structured form in 52 supermarkets in eight Brazilian cities, through interviews with 2.949 consumers, in 2012. Federal or state inspection stamp was the attribute that most influenced the consumers’ purchase decision (14.1%). Most of the interviewees (57.3%) had never heard about bovine traceability. Among those who had heard about bovine traceability, 63.2% would be willing to pay more for beef with certified origin. Consumers with higher education and income had a better knowledge about this type of certification, as well as older consumers, and therefore they would be willing to pay more for certified beef. This research suggests that educational level was the reason that most influenced Brazilian consumers during beef purchase.
URI: https://doi.org/10.1111/1750-3841.15012
http://repositorio.ufla.br/jspui/handle/1/57791
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