Use este identificador para citar ou linkar para este item: http://repositorio.ufla.br/jspui/handle/1/55256
Título: Gender imbalance in MMORPG: the case of World of Warcraft in Brazil
Palavras-chave: Consumer behaviour
Online games
WoW
Gender
Netnography
Male chauvinism
Comportamento do consumidor
Jogos online
Gênero
Netnografia
Machismo
Data do documento: Set-2021
Editor: Taylor & Francis Group
Citação: SILVA, J. P. N. et al. Gender imbalance in MMORPG: the case of World of Warcraft in Brazil. Feminist Media Studies, [S.I.], 2022. DOI: https://doi.org/10.1080/14680777.2021.1973060.
Resumo: The present article addresses the dynamics of the Massively Multiplayer Online Role-Playing Games (MMORPG) with the objective of investigating gender imbalance, focusing on female members of the virtual community. In detail, we seek to understand which factors can influence or inhibit female participation in games and virtual communities. A netnography was employed, collecting about 1000 players’ statements from the World of Warcraft (WoW) gaming community. The results indicate that a dominant male share of players enforces sexism and other male-concepts onto the female players. Although not all female players perceive such behaviours, it does affect a large share of them and thus influences their choices and behaviours in the MMORPG.
URI: https://doi.org/10.1080/14680777.2021.1973060
http://repositorio.ufla.br/jspui/handle/1/55256
Aparece nas coleções:DAE - Artigos publicados em periódicos

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