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dc.creatorSantos, Patricia Mendes dos-
dc.creatorCirillo, Marcelo ngelo-
dc.creatorGuimarães, Elisa Reis-
dc.date.accessioned2022-05-23T20:33:36Z-
dc.date.available2022-05-23T20:33:36Z-
dc.date.issued2021-
dc.identifier.citationSANTOS, P. M. dos; CIRILLO, M. A.; GUIMARÃES, E. R. Specialty coffee in Brazil: transition among consumers' constructs using structural equation modeling. British Food Journal, [S.l.], v. 123, n. 5, 2021.pt_BR
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/BFJ-06-2020-0537/full/htmlpt_BR
dc.identifier.urihttp://repositorio.ufla.br/jspui/handle/1/49993-
dc.description.abstractPurpose – Building on Guimar~aes et al. (2019) study and using the modeling of structural equations, the objective of this paper was to elaborate constructs whose variables would enable the characterization and distinction of individuals among these different groups of consumers and to provide insights into their transition between them. Design/methodology/approach – The constructs were validated by the average variance extracted adaptive (AVEADP) index. The transition between consumer groups is explained and encouraged by advances in their conceptual and perceptual knowledge. Thus, regular consumers should be addressed with messages aimed primarily for the social aspect of consumption; enthusiasts, by reinforcing simple to moderate aspects commonly used as product purchase criteria and experts, attracted by the emphasis on complex criteria related to specialty coffee’s conceptual and perceptual knowledge, highlighting their influence on the beverage’s sensory profile. Findings – Those results enabled a better understanding of these consumers and can guide the marketing strategies of different actors in this market. Originality/value – Important attempts to understand and characterize Brazilian specialty coffee consumers were conducted by Guimar~aes et al. (2019) and Ramırez-Correa et al. (2020). However, further studies are needed to differentiate different specialty coffee consumer groups and enhance the market applicability of those studies results. In addition, despite its importance, there is a paucity of public domain studies about the national consumption of specialty coffees, being the results of this work important for the wide dissemination of such information.pt_BR
dc.languageen_USpt_BR
dc.publisherEmeraldpt_BR
dc.rightsrestrictAccesspt_BR
dc.sourceBritish Food Journalpt_BR
dc.subjectCoffee wavespt_BR
dc.subjectConsumer behaviorpt_BR
dc.subjectConsumption motivationspt_BR
dc.subjectMarketingpt_BR
dc.subjectPurchasing criteriapt_BR
dc.titleSpecialty coffee in Brazil: transition among consumers' constructs using structural equation modelingpt_BR
dc.typeArtigopt_BR
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