Campanha eleitoral: marketing político e eleitoral nos limites das condutas vedadas

Abstract

From a review of the literature, this monograph aims to make a chronological study of the Brazilian elections, emphasizing the importance of the presence of a political marketing effective in the success of the elections. Furthermore, it is necessary to deepen the studies of election campaigns in the light of the powers of persuasion that the effectiveness at politicoelectoral advertisements. These are of paramount importance for the spread of the image and the ideal of a candidate or party. The disputants of the election using several mechanisms to win supporters, gain the trust of the electorate and thus ensure the vote on election day. The discussion that perpetuates among citizens and in electoral justice is the existence of collision of principles such as freedom of expression and equality, when it analyses the various means of diffusion of ideas today. Thus, the existence of negative propaganda, the propaganda and unbridled use of extratemporal mass media, Electoral Justice restate the limitations to campaigns every election year. Finally, the adoption of the theory of risk with regard to electoral liability by the TSE became the target of criticism, which discusses is the fact the candidate be liable for acts of third parties that received your campaign, even without the beneficiary has guilt or knowledge of the acts. Thus, Brazil's continental dimension associated with the speed of propagation of information in today's media is a modifier of the political Marketing, and, therefore, the major challenge of the Electoral Court that cherishes the legitimacy of the election. Given the circumstances, the election campaigns will become increasingly dependent on the effective political and electoral marketing. Finally, the growing autonomy of advertisements on social networks will cause a noticeable modification regarding electoral responsibility, especially for the third act.