Use este identificador para citar ou linkar para este item: http://repositorio.ufla.br/jspui/handle/1/33173
Título: Padronização e certificação da cachaça de alambique mineira: um estudo sob a perspectiva da análise de discurso crítica
Título(s) alternativo(s): Standardization and certification of cachaça de alambique mineira: a study under the perspective of analysis of critical speech
Autores: Souza, Rosalia Beber de
Paes, Cristiane Cataldi dos Santos
Tonelli, Dany Flavio
Emmendoerfer, Magnus Luiz
Baeta, Odemir Vieira
Palavras-chave: Cachaça
Certificação
Estudos da prática
Estudos discursivos críticos
Certification
Practice studies
Critical discursive studies
Data do documento: 11-Mar-2019
Editor: Universidade Federal de Lavras
Citação: SOUZA, R. B. de. Padronização e certificação da cachaça de alambique mineira: um estudo sob a perspectiva da análise de discurso crítica. 2018. 286 p. Tese (Doutorado em Administração)–Universidade Federal de Lavras, Lavras, 2018.
Resumo: This thesis deals with the discourse of the certification and standardization of the alembic cachaça. Our research was dedicated to an in-depth study of this beverage, specifically in relation to the concept of certification, understood as key to the construction of a new image of the national distillate in order to serve the diverse consumer markets. This concept is linked to quality and, although current in several organizational contexts of the consumer society, should be better investigated and apprehended by the perspective of the different actors involved in a given historical and social context. We sought to understand how the cachaça 'agents' assimilated and incorporated the certification discourses into movements for the legitimacy and visibility of the drink in a given historical period, and also how some governmental and private bodies were important in helping the transition from the pejorative image of cachaça to an image symbol of Brazil, desirable by the consumer society. We also seek to unveil and discuss the ideological, political, and discursive strategies employed in legitimizing the discourse of certification and its effects on society. In order to achieve our purposes, we articulate Organizational Studies, specifically Practice Studies, with Critical Discursive Studies. Through our analysis, we identify and reflect on the processes of production, distribution, and consumption of certification discourses. We understand that this study contributes to fill the theoretical and methodological gap in the field of Organizational Studies in order to provide greater understanding and reflection regarding the process of standardization and certification of consumer products in contemporary society.
URI: http://repositorio.ufla.br/jspui/handle/1/33173
Aparece nas coleções:Administração - Doutorado (Teses)

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