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Campo DCValorIdioma
dc.creatorGuimarães, Elisa Reis-
dc.creatorLeme, Paulo Henrique Montagnana Vicente-
dc.creatorRezende, Daniel Carvalho de-
dc.creatorPereira, Sérgio Parreiras-
dc.creatorSantos, Antônio Carlos dos-
dc.date.accessioned2019-02-27T13:29:34Z-
dc.date.available2019-02-27T13:29:34Z-
dc.date.issued2019-
dc.identifier.citationGUIMARÃES, E. R. et al. The brand new Brazilian specialty coffee market. Journal of Food Products Marketing, Binghamton, v. 25, n. 1, p. 49-71, 2019.pt_BR
dc.identifier.urihttps://www.tandfonline.com/doi/abs/10.1080/10454446.2018.1478757?journalCode=wfpm20pt_BR
dc.identifier.urihttp://repositorio.ufla.br/jspui/handle/1/33102-
dc.description.abstractIn Brazil, specialty coffee is a burgeoning market, stimulated by product-related events, research and opening of specialized coffee shops. However, there is a paucity of public domain information and statistics about Brazilian specialty coffee consumers’ characteristics and buying behavior. Through a descriptive and quantitative research, based on 834 self-administered questionnaires analyzed through descriptive and multivariate statistics, this paper builds a general profile of the Brazilian specialty coffee consumer. Furthermore, it verifies the applicability of the ‘connoisseurship’ and ‘third wave’ concepts to the national market and identifies three distinct consumer groups – regular consumers, enthusiasts, and experts – that differ by their level of interest and engagement with specialty coffee, shown by their product acquisition criteria and consumption motivations. There were similarities between Brazilian connoisseurs and coffee professionals, here combined in the same cluster and named ‘experts’, which leads to important questions about the current context of the Brazilian specialty coffee market.pt_BR
dc.languageen_USpt_BR
dc.publisherTaylor & Francispt_BR
dc.rightsrestrictAccesspt_BR
dc.sourceJournal of Food Products Marketingpt_BR
dc.subjectSpecialty coffeept_BR
dc.subjectCraft consumerpt_BR
dc.subjectConsumer researchpt_BR
dc.subjectCafés especiaispt_BR
dc.subjectPesquisa de consumopt_BR
dc.titleThe brand new Brazilian specialty coffee marketpt_BR
dc.typeArtigopt_BR
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