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Título: | Simbolismo e extensão do self no consumo de produtos de beleza |
Título(s) alternativo(s): | Symbolism and extended self on consumption of beauty products |
Palavras-chave: | Produtos de beleza Extensão do self Nova classe média Comportamento do consumidor Beauty products Female identity New middle class Consumer behavior |
Data do documento: | Jan-2016 |
Editor: | Universidade FUMEC |
Citação: | MOREL, A. P. S. et al. Simbolismo e extensão do self no consumo de produtos de beleza. Pretexto, Belo Horizonte, v. 17, n. 1, p. 11-28, jan./mar. 2016. |
Resumo: | The objective of this research was to understand the meaning assigned by the women of the new middle class to their beauty products and how these products are used by these women to extend their self. For thus, was conducted 24 personal and in depth interviews with women of new middle-class. The results revealed different sources of meaning assumed by beauty products, emphasizing the identification, whereby the self extended occurs. Also noteworthy is the " therapeutics" dimension assumed by these products, that often act as "antidotes to sadness" or "reparative of self-esteem". It is hoped that this study contribute to fill a theoretical gap in terms of understanding the behavior of Brazilian women belonging to the new middle class relative to consumption of beauty products, and provides insights for developing of strategies and management decision. |
URI: | http://repositorio.ufla.br/jspui/handle/1/29642 |
Aparece nas coleções: | DAE - Artigos publicados em periódicos |
Arquivos associados a este item:
Arquivo | Descrição | Tamanho | Formato | |
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ARTIGO_Simbolismo e extensão do self no consumo de produtos de beleza.pdf | 254,64 kB | Adobe PDF | Visualizar/Abrir |
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