Ações estratégicas para o turismo no município de Lavras-MG

Abstract

The objective ofthis present work was to evaluate the potential ofthe tourism in Lavras-MG and to suggest actions that can subsidize the strategic planning. The municipal distric of Lavras is characterized by tourist potential, being an altemative ofeconomical and social development to local population. The method applied was study case ofexploratory nature. The defined sample to quantitative research was of400 questionnaires. The target public was students of graduate course's type "Lato Sensu" of UFLA/FAEPE. To qualitative research, they were made interviews with industry oftourist services managers' (hotel, agency of tourism, rent-a-car company, trade, restaurant, collective transport, FAEPE and tourism municipal secretary's). The obtained resuhs identified the tourist attractions, socioeconomic profile, tourists and service industry agents' opinion about Lavras and their proposals to increase the tourism potential in this city. The development and the application ofthe municipal tourist planning should be in partnership with the initiative private to develop the tourism in Lavras.