Análise do Complexo Agroindustrial das Flores do Brasil

Abstract

The growing globalization process has been demanding areformulation in products and processes in search ofquality and efficiency. In order to answer such inquiries it is ímportant to possess a systematic knowledge of the product flow to the consumer. This vision ofthe systems, united to search for the best coordination ofthe component links ofa complex, isofprime importance for good operation. Thus, this work was intended to describe the Agroindustrial Flowers Complex (AFC) ofAgribusiness ofBrazil and to analyze it in agreement under the light ofthe economy oftransaction costs. It was systematized in the form ofchapters. In Chapter I, AFC was inserted in context ofthe globalization and in Agribusiness ofBrazil, exposing the research problem. In Chapter II, the two streams were approached by the Agribusiness theory that served as the meoretical basis for the aggregate description of the suppüers of raw materiais, production and distribution. The aggregates ofthe suppliers ofraw materiais were composed oflarge companies that would little interact with the other aggregates ofthis complex. The aggregate ofthe production was marked by large obstacles so much in ks own production as in sale; however, it presented a great potential when analyzed in the face ofthe climate and soil diversities and the large quantity ofspecies that could be cultivated. The aggregate ofthe distribution possessed marked characteristics, those of AFC. One ofthem referred to the commercialization system through auction ofthe Holambra Agricultural Cooperative, arelatively new concept ofmarketing products in a transparent and fest way. Another was the form asthesales to wholesalers, retailers and the externai market occurred. In a general way itwas in this second chapter that ittried to investigate the limitations, which defined the development and could be eliminated through a better coordination among the aggregates. In Chapter III, the attributes ofthe transaction and the contracts ofthe interfece between the producer and the distributor of AFC was treated in detail in a very general way. Among the attributes ofthe transaction were identified and classified the asset specificity, as well as the frequency and the risks involved in the accomplishment ofthe sales through CEASA/Campinas and auction of Holambra. The contracts identified in this interfece were informal, except the ones confirmed between the producers and Holambra. Being like this, on the basis ofthis research, the types of the government structures that existed in this interfece were defined. lhe lines ofdirect sale to the consumer were characterized by a purê vertical integration, where the producer eliminated a link ofprocess ofsale ofthe product. In another extremity, itwas detected that the transactions that occurred through the auction ofHolambra were characterized by the government structure through market, where the contract types approached the definition ofclassic contracts. It was in this manner that it tried to present a more detailed vision ofan agroindustrial complex that possessed a greatpotential as the generator of employment and income of Brazil.