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Título: | Estratégia de produção e seu suporte à competição: o caso da empresa Delícias do Trigo no mercado de panificados |
Título(s) alternativo(s): | Production strategy and your support for competition: the case of the company's Delícias do Trigo in the bakery market |
Palavras-chave: | Estratégia de produção Empresas - Inovação Empresas - Competição Empreendedorismo Production strategy Enterprises - Innovation Enterprises - Competition Entrepreneurship |
Data do documento: | Jan-2013 |
Editor: | Universidade do Sul de Santa Catarina |
Citação: | TAVARES, W.; CASTRO, C. C. de. Estratégia de produção e seu suporte à competição: o caso da empresa Delícias do Trigo no mercado de panificados. Revista Eletrônica de Estratégia & Negócios, Florianópolis, v. 6, n. 1, p. 26-53, jan./abr. 2013. |
Resumo: | Currently has been directed to the greater importance production area, which, in part, due to greater convergence of views on the importance of manufacturing strategy and competitiveness. In this sense, this paper presents an analysis of how production strategies are set in the baking sector. Based on studies of Contador (1995) and Weelwright (1984), we constructed a framework for analyzing production strategies through a Case Studies in the company "Delícias do Trigo", identifying the areas in which the company competes (price, product, period, service or image) and how it operates in strategic decision categories (capability, installation, process technology, compared with the links in the chain, human resources, quality and systems of organization and control). The analyzes were also used for qualifying criteria and winners order (HILL, 1992). In collecting data from qualitative case study was used semi-structured interview. Among the main conclusions can be noted that despite the expansion of services the company has pursued further expansion through new customer accounts and increased sales from current customers, entering new products and different lines from those presented today. In addition, the company has acted consistently in the field of product quality, which enabled a breakthrough in terms of organizing production and maturation of the business idea in previous years projected to change the focus of activity company. |
URI: | http://repositorio.ufla.br/jspui/handle/1/13301 |
Aparece nas coleções: | DAE - Artigos publicados em periódicos |
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Arquivo | Descrição | Tamanho | Formato | |
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ARTIGO_Estratégia de produção e seu suporte à competição - o caso da empresa Delícias do Trigo no mercado de panificados.pdf | 381,81 kB | Adobe PDF | Visualizar/Abrir |
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